guides & pricing

Practical guides, real prices.

Average market costs, mistakes to avoid, zero fluff.

Updated: July 2026

If you run a business in Palermo and you are looking for a website, a digital menu or a booking system, you have probably already asked for a few quotes. And you have probably noticed the problem: vague figures, “it depends”, unclear packages and prices ranging from €300 to €10,000 for — seemingly — the same thing. So working out how much is fair to spend becomes almost impossible, and many small businesses end up paying too much, or buying the wrong thing.

That is exactly why these guides exist. I am a developer based in Palermo, and here I have laid out the average market prices in Italy (updated for 2026), the items that actually make up a quote and the most common mistakes I see restaurants, B&Bs and shops in the area make. Nothing is for sale on these pages: these are indicative averages and every project is a story of its own — they simply help you show up prepared when you do ask for a quote. If you want to see real examples of what I describe, you will find a few working demos on the projects page.

The guides

Websites in Palermo: assemblers vs developers
How to recognise a real developer: six questions to ask, the invisible foundations, and the ability to build what does not exist. Static or dynamic website? The difference, explained simply
Two simple diagrams and everything WordPress unlocks: blog, search, private area, automatic multilingual, revisions. Getting found on Google in Palermo: SEO explained simply
The three pillars of ranking, mistakes to avoid, realistic timelines and average prices — no smoke. How much does a website cost in Palermo?
Real price ranges for brochure sites, e-commerce and redesigns: what actually drives the quote. A website for your restaurant or pizzeria
What it cannot do without (menu, reservations, Google) and what doing it well costs on average. QR code digital menu: how much does it cost?
From subscription apps to a custom-built menu: average costs and the monthly-fee trap. Ransomware: the real damage and the zero-cost defence with canary files
What an attack really costs and how to stop it early with monitored decoy files and automatic network isolation. A website for B&Bs and holiday rentals: direct bookings
Cut the commissions you pay to booking portals with a site that takes direct bookings: costs and tools.

Let’s talk over a coffee

I am based in Palermo, Italy: if your business is nearby, the easiest way to figure out what you really need — and how much is reasonable to spend — is an informal, no-strings chat, even over a coffee. Otherwise drop me a line: you will get honest feedback within 24–48 hours.

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